Last week, I travelled to London for Iceland’s Christmas in July event to see what will be in their stores and online this Christmas. Despite being a blogger for 8 years, this was my first ever Christmas in July event and I did not know what to expect. The weather was boiling hot and did seem a bit strange to be thinking about Christmas on the journey down to London.
Upon arriving at the show, I was warmly greeted by the PR team and introduced to one of Iceland’s product manager, Nicola who gave me a whistle stop tour of some of the new products and explained how some of them were made. I was pleasantly surprised to learn that a lot of the products were handmade in factories across the world. For example, a lot of their patisserie products are handmade in France. After chatting to Nicola for a while, it was time to try some of the new Iceland Christmas products as they were being cooked for us by Neil Nugent, chief developmental chef and his team.
I loved the cheese soufflé starter as it would be the perfect light bite or canapé to get Christmas dinner started. I also enjoyed the salt baked sea bass served with the Canadian lobster and bacon. For pudding, we had the reveal snowflake cake which is shown in the video below and some fruity éclairs and macaroons to finish. Once I had finished trying all the lovely food (I could of stayed there all day!), It was time to have another look at the products and select my favourites to share with you. This only a small selection of what was there, you can see more in my video below.
Sorry for the non-food one at the end but I really do like this advent calender and I hope someone might get me one this year (*hint!) Before leaving the event, I had a two minute chat with Neil Nugent and I asked him about he develops products for Iceland. He said ‘it all just starts with a recipe’ and goes from there. What really impressed me about the whole event was how much hard work goes into making every single product and how they make things frozen for our convenience, but are still handmade so someone really has done all the hard work for you.
You can see more about what I got up during the day by watching my DITL (Day In The Life) video below. I hope you enjoy! Don’t forget you could follow everything related to Iceland’s Christmas plans using the hashtags #IceXmas17 and #PowerOfFrozen.
For more blogger thought’s on Iceland’s Christmas Preview please see:
Christmas by Iceland 2017 by Greedy Gourmet
Celebrating Christmas In July with Iceland by Celery & Cupcakes
Experience Christmas In July with Iceland by Supergolden Bakes
Celebrating Christmas In July with Iceland by Emily’s Recipes & Reviews
Christmas In July with Iceland by Kerry Cooks
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This post has been commissioned by Iceland