The Ludlow Food Centre was today announced as the Midlands’ Best Deli at the BBC Good Food Show, fending off competition from hundreds of entrants.
The BBC Good Food Show, in association with BBC Good Food Magazine has been scouring the Midlands’ for the past six months to search for the Midlands’ Best Deli or Farm Shop. The Ludlow Food Centre has won the coveted prize following an arduous judging process, with the judges describing it as ‘the ultimate food destination in the Midlands’.
The team of experts from BBC Good Food have been collecting and reviewing hundreds of customer nominations from across the Midlands’, including a mystery shopping exercise performed by some of the Midlands’ top bloggers and a visit from Katy Truss of Fabulous Food Finds.
As well as winning the coveted title of the Midlands’ Best Deli or Farm Shop 2014, the Ludlow Food Centre will receive a free of charge stand to promote their business to thousands of food lovers at the BBC Good Food Show Winter in Birmingham, which runs at the NEC from 27 – 30 November.
The competition’s judging panel agreed that the Ludlow Food Centre is ‘the ultimate food destination in the Midlands.’ Located on the outskirts of the foodie mecca of Ludlow, Shropshire, it features a butchery, bakery, deli and units where artisan producers including cheese makers and coffee roasters are producing right in front of customers’ eyes. The judges were particularly impressed with 80% of their food coming from the local area. They also noted a loyalty scheme rewarding customers, with regular events involving the community. By employing over 80 people, they make a significant economic contribution to the area. The judges also commented: ‘They appreciate seasonality, source all their beef, pork and lamb from the Estate on which the farm shop lies and also have their own post office and soon to open cook shop’.
Barney Desmazery, BBC Good Food, Food Editor says: “Once again during the search for the Midlands’ Best Deli or Farm Shop we’ve uncovered some incredible food shops; from traditional high street deli to chicken shed turned farm shop, customers have nominated their favourite local food destinations across the Midlands. I’m really impressed with the winner ‘The Ludlow Food Centre’ and am sure food lovers from across the Midlands will agree that they are worthy winners of the Midlands’ Best Deli or Farm Shop title.“
The Judging Panel:
Katy Truss – Fabulous Food Finds
Barney Desmazery – Food Editor, BBC Good Food
Laura Biggs – Managing Director, BBC Good Food Shows
BBC Good Food Show Midlands Blogging Community